![]() ![]() ![]() The pandemic has changed consumer habits for the long-term, and purchases are starting to reflect this. Plus, now might be a good time to review what you’re selling. There’s nothing worse than advertising a product you’re not able to deliver. It’s also worth running a quick audit of your categories and product listings to make sure they’re up to date. Including these in your descriptions may give your site an SEO (search engine optimization) boost – by climbing Google’s rankings for relevant terms, you’ll get more traffic on the day and, hopefully, more sales.Īs an example, last year’s most searched product was Nintendo Switch, with 1.22 million searches during the Black Friday season. You might also think about running a keyword search on Google and using Google Trends to find some Black-Friday-related keywords for your products. If you’re stocking products from any well-known brands, make sure the brand names appear in a prominent position – this doesn’t just improve your organic rankings (which equals more traffic and so more sales), it also adds credibility to your store and makes customers more likely to become repeat shoppers. Remind people they only have a certain window to bag the bargains on offer by adding phrases like:Īdd special mentions to Black Friday and Cyber Monday in the product descriptions to signpost their relevance to the shopper. Your product descriptions should instill urgency. We like BigCommerce’s Discount Manager (more on this later). Website builders like Shopify have apps that can help you auto post products. Rather than playing catch up, you can get ahead of the game and then make slight tweaks rather than making it up off the cuff. ![]() Plan ahead by creating a product schedule that determines when a product goes on sale and its price. Use the information to make alterations to existing product layouts and product descriptions. If you took part in Black Friday and Cyber Monday last year, the first step is to analyze your sales data to see what went well. It has been estimated that retail ecommerce sales in 2022 will increase 3.9% on Black Friday, and 3.8% on Cyber Monday! As a result, competition is much higher, so it’s crucial you give your products every chance of standing out.
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